Job Description

Job Title: Senior Brand Manager
Location: Baghdad
Sector: FMCG
Open to: Locals only

Responsibilities:

• Determines the brand strategy which contributes to business strategy and commercial plans via market analyses, price analyses and consumer research,
• Coordinates the advertising strategies (both Above the Line and Below the Line) and creates campaigns, promotions and indoor & outdoor activities to increase the market share,
• Manage local market research activities to support business and commercial decision-making,
• Lead and oversee trade marketing initiatives to drive in-store execution, brand visibility, and commercial performance,
• Executes 360degree communication (ATL / BTL / Digital & Social Media),
• Works closely with countries to gather learnings and provide best practices for other countries,
• Monitors brand performances and recommended specific initiatives,
• Capable of managing wide range of product portfolio,
• Able to work with financials as well as carry out budgeting, financial analysis & reporting (feasibility analysis / Cost / Ebitda ),
• Prepares the marketing plan, annual budget and communication/media plan for the brand.
• Manages and organizes product launches,
• Conceptualizes strategic initiatives and implement details of a campaign,
• Works in cooperation with the sales, production, R&D and finance teams to achieve results and acts as a key point of contact, works closely with customer teams to ensure that brand performance data is shared, and that upcoming activity is fully communicated,
• Tracks consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution and by conducting consumer research,
• Flexibility to travel in order to track flow of business and take required actions in local site.

Qualifications:

• University graduate, preferably master degree,
• Minimum 5 years’ experience in Marketing preferably in multinational and/or reputable local FMCG companies with leading brands,
• Ability to work in a multi-cultural environment, having an international and regional experience is a big asset,
• Mobility within job scope,
• Strong project management skills and desire to lead,
• A top communicator with an excellent ability to execute successful partnerships,
• Excellent command of written and spoken English, Arabic and Kurdish is plus,