Job Description

Head of Business Development & Marketing – Africa (FRP / Composites)

Location: Africa (flexible – travel required)

Industry: Advanced Materials / Composites / Infrastructure

Salary: Competitive + bonus + benefits

The Opportunity

We are partnering with a leading FRP composite manufacturer growing their commercial footprint across Africa.

This role drives market awareness, demand generation, and pipeline development — creating high-quality opportunities for the commercial team to convert.

Key Responsibilities

Market Development

• Identify and develop new markets, sectors, and applications for FRP solutions
• Drive FRP adoption in industries replacing steel, concrete, and timber

Demand Generation & Pipeline

• Design and execute demand generation strategies across rail, municipal, utilities, and construction sectors
• Build and maintain a strong, qualified pipeline aligned to growth targets

Brand & Market Positioning

• Position the business as a leader in FRP solutions
• Lead industry education, thought leadership, and market shaping initiatives

Value Proposition & Go-To-Market

• Develop sector-specific FRP value propositions translating technical features into business benefits
• Lead go-to-market strategies and develop sales enablement tools

Market Intelligence

• Analyse market size, competitor positioning, and demand drivers
• Provide actionable insights to Commercial and Technical teams

Digital, PR & Industry Presence

• Own brand visibility across digital platforms
• Lead participation in industry events and exhibitions

Requirements

• Degree or National Diploma in Business, Marketing, Engineering, or related field — MBA advantageous
• 5–7+ years in business development and/or strategic marketing within industrial, manufacturing, or infrastructure sectors
• Proven track record in market development and pipeline building
• Experience positioning technical or engineered products
• Strong cross-functional collaboration with commercial and technical teams

Why This Role?

• Shape market adoption of FRP across high-growth African sectors
• Own brand, pipeline, and market strategy at senior level
• High autonomy, genuine influence, and strong earning potential