Marketing Manager
Location: Cork City

Office-Based

Full-Time / Permanent

*Construction, property, housebuilding, or real estate marketing experience is essential*

Our client is a leading residential property developer with a strong reputation for delivering high-quality housing developments across the Munster region. Due to continued growth and an expanding project portfolio, they are seeking to appoint a Marketing Manager to join their team in Cork City.

This is a newly created, standalone position offering an exciting opportunity for an ambitious marketing professional to take ownership of the company's sales and marketing strategy. The successful candidate will have the autonomy to drive brand awareness, generate sales leads, and develop innovative marketing campaigns that showcase some of Munster's most prestigious residential developments.

Reporting directly to senior management, the Marketing Manager will be responsible for developing and implementing the company's marketing strategy across multiple residential developments. This is a hands-on role requiring creativity, commercial awareness, and the ability to manage a broad range of marketing activities from concept to execution.

The successful candidate will work closely with auctioneers, design agencies, media partners, and internal stakeholders to ensure the company's developments are effectively promoted across all marketing channels.

Key responsibilities:

• Develop and implement marketing strategies to support the sale of residential developments across the Munster region.
• Manage and enhance the company's brand presence across all channels.
• Create and oversee high-quality marketing materials including brochures, sales collateral, signage, and advertising campaigns.
• Coordinate and manage relationships with auctioneers, media partners, graphic designers, photographers, and videographers.
• Create engaging digital content including video campaigns, social media content, development updates, and promotional materials.
• Manage website content and ensure development information is accurate, current, and optimised.
• Plan and execute digital marketing campaigns across social media, email marketing, and online advertising platforms.
• Conduct market research, competitor analysis, and monitor market trends to support business decisions.
• Track and report on campaign performance and lead generation activity.
• Organise development launches, sales events, and promotional activities.
• Identify innovative marketing opportunities to increase brand awareness and property sales.
• Manage marketing budgets and ensure strong return on investment across all campaigns.
• Collaborate with senior management to support the overall growth and expansion of the business.

Candidate requirements:

• Minimum 4 years' experience in a marketing role.
• Construction, property, housebuilding, or real estate marketing experience is essential.
• Holder of a relevant Marketing qualification
• Proven experience developing and delivering successful marketing campaigns.
• Strong digital marketing and content creation capabilities.
• Experience creating marketing collateral such as brochures, presentations, advertisements, and promotional materials.
• Strong understanding of social media platforms, digital advertising, and analytics tools.
• Experience working with external partners including auctioneers, agencies, photographers, and media providers.
• Excellent communication and stakeholder management skills.
• Highly creative with strong attention to detail.
• Ability to work independently and manage multiple projects simultaneously.
• Commercially focused with a proactive and results-driven approach.
• Full driving licence desirable.

On offer:

• Competitive salary
• Pension contribution
• Income protection
• Life assurance
• Training and development programmes
• Team sports and exercise initiatives
• Bike to Work Scheme
• Excellent office environment

This is a unique opportunity to join a leading residential developer at an exciting stage of growth. As the company's first dedicated Marketing Manager, you will have the freedom and autonomy to shape the marketing function, influence brand strategy, and play a key role in the successful launch and sale of major residential developments throughout the Munster region.

For additional information and a confidential discussion on this Marketing Manager position and similar opportunities contact: Aoife 056-7786631 / 086 0444833 or Aoife@optimizerecruitment.ie

Aoife is available for a call between 9am and 5.30pm daily (outside of work hours calls / meetings can be arranged upon request). 

Please submit your CV via the link provided, in confidence.

All applications will be dealt with in the strictest confidence and your CV will never be released without your prior approval.

Job Ref Number: OR-14809

www.optimizerecruitment.ie

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