Are you a commercially driven sales professional with a passion for building long-term customer relationships and driving revenue growth?

We're recruiting on behalf of a growing and ambitious business seeking a B2B / Trade Sales Account Manager to play a pivotal role in expanding its wholesale and trade customer base. This is an excellent opportunity for an experienced sales professional who enjoys winning new business, developing key accounts, and delivering exceptional customer experiences.

Working closely with internal sales, supply chain, operations and product teams, you'll be responsible for identifying new retail and distribution opportunities, growing existing accounts, and helping shape long-term commercial success.

The Role

As a B2B / Trade Sales Account Manager, you'll be tasked with developing new business opportunities while nurturing and expanding relationships with key wholesale, retail and distribution partners.

You'll act as a trusted advisor to customers, understanding their needs, identifying growth opportunities, and ensuring a seamless customer experience from initial engagement through to ongoing account development.

Key Responsibilities

• Identify, target and secure new retail, wholesale and distribution customers.
• Build and manage a pipeline of new business opportunities to support revenue growth objectives.
• Develop and strengthen relationships with existing key accounts.
• Deliver account growth through upselling, cross-selling and strategic account planning.
• Act as the primary point of contact for customers, ensuring a first-class experience throughout the sales cycle.
• Collaborate closely with supply chain, operations and product teams to ensure successful order fulfilment and customer satisfaction.
• Conduct regular customer reviews, analysing performance and identifying opportunities for further growth.
• Prepare and deliver commercial proposals, presentations and pricing negotiations.
• Monitor market activity, competitor developments and industry trends.
• Maintain accurate sales forecasts, pipeline reporting and CRM records.

About You

• Proven experience in New Business Development and Key Account Management within a wholesale, distribution or B2B sales environment.
• Ideally 3+ years' experience in a Sales Account Manager, Business Development Manager or similar commercial role.
• Strong track record of achieving and exceeding revenue targets.
• Experience managing retailer, distributor or trade customer relationships.
• Excellent negotiation, communication and stakeholder management skills.
• Commercially minded with the ability to identify and convert growth opportunities.
• Proactive, self-motivated and results driven.
• Strong organisational skills with the ability to manage multiple customer relationships effectively.
• Experience using CRM systems and sales reporting tools.