Job Description

Central Employment are working with a scaling North East Search and Performance Marketing agency, as they look to expand there dedicated Klayvio team, with the appointment of an Email Marketing Campaign Lead. 

This is a fantastic opportunity for someone who wants to work on a number of key eCommerce client campaigns, execute Klayvio strategies, while contributing to the success of an ambitious and supportive agency.

Email Marketing Campaign Lead responsibilities: 

• Build and manage flows, campaigns and automations in Klaviyo
• Work closely with clients to understand objectives and deliver email strategies that drive revenue
• Run A/B split tests and optimise for performance
• Segment databases effectively for targeting and personalisation
• Collaborate with design, UX, SEO and Ads teams to ensure consistent messaging
• Monitor analytics and prepare reports on campaign performance
• Stay up to date with email marketing trends, best practices and new features in Klaviyo
• Motivate, mentor and build out an internal Email Marketing/Klayvio team

Essential experience: 

• Hands-on experience using Klaviyo in an agency or in-house environment, circa 3+ yrs dedicated channel experience
• Strong understanding of email marketing flows and campaign management
• Knowledge of Shopify and ecommerce platforms
• Ability to run and interpret A/B split tests
• Awareness of SEO, Ads and UX principles (with full support from in-house experts)
• Strong analytical skills with the ability to turn data into actionable insight
• Excellent communication and organisational skills
• Creative mindset with attention to detail