Job Description

As a SEO Strategist:- 

• Be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks
• Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in search campaigns
• Build systems and protocols internally that ensure all content is optimised across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)
• Designing and running a large number of tests from a/b to multivariate on the full range of topics from CRO, content optimisation, UX, search terms to landing pages, all with the purpose of increasing performance
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimise copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimisation
• Research and implement search engine optimisation recommendations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with internal teams to drive SEO in content creation and content programming
• Stay up to date with the latest SEO industry best practice, including internet marketing industry trends and development
• Develop reporting and regularly feed back to internal teams and management on SEO campaign performance

Essential experience: 

• A minimum of 3 years proven experience of SEO experience and implementing SEO campaigns
• Experience in the following sectors; B2B technology, software distribution, e-commerce
• In-depth experience with website analytics tools (e.g. Google Analytics, Screaming Frog, MoZ)
• Advanced Excel experience – to analyse data, identify trends and present data
• An understanding of HTM/CSS, JavaScript and WordPress
• An active interest in the digital industry