Job Description

This leadership role bridges technical expertise and commercial insight to deliver a best-in-class digital shopping experience. You'll own the online P&L, define and deliver the eCommerce roadmap, and lead a high-performing team to drive digital revenue, customer retention, market expansion across all brands.  

Responsibilities of the Head of Performance Marketing:- 

• Lead the eCommerce function across all websites and digital platforms, aligning trading strategy with broader business goals and growth ambitions.
• Lead the planning, execution, and optimisation of performance marketing campaigns, including paid search, paid social, affiliate, and display, to drive traffic, acquisition, and revenue.
• Define the ecommerce roadmap, prioritising customer experience, conversion optimisation, and operational efficiency.
• Drive continual improvement of the user journey across website and app, working closely with UX/UI, development, and creative teams to optimise performance and functionality.
• Own all ecommerce KPIs including online sales, conversion rates, bounce rates, AOV, LTV, and customer acquisition cost.
• Build, lead and develop high-performing marketing and digital teams, fostering cross-functional collaboration and a results-driven culture.
• Oversee platform management (e.g. Shopify), ensuring integrations, plugins and third-party tools are delivering ROI and improving site performance.
• Collaborate with Buying & Merchandising to align product strategy with site trading and optimise category performance.
• Partner with Marketing to implement campaign activity across digital channels, ensuring ecommerce alignment on promotions, messaging, and customer experience.
• Manage key external partnerships with developers, performance marketing agencies, CRO and SEO specialists.
• Lead digital analytics and reporting, driving data-led decision making and continuous improvement.
• Identify growth opportunities in emerging markets, platforms or customer segments, bringing an innovative mindset to ecommerce expansion.
• Ensure compliance with relevant digital commerce regulations and champion best practice in data privacy, accessibility and security.

Experience required: 

• Proficient in eCommerce platforms and content management systems
• Operated within a high growth eCommerce, DTC setting at Head of Growth/Performance.  
• Knowledge of digital marketing techniques, specifically Paid Media channels
• Experience in using analytics tools like Google Analytics
• Familiarity with A/B testing and conversion rate optimisation tools
• Understanding of data privacy and consumer protection regulations relevant to e-commerce
• Ability to collaborate effectively across teams
• A customer-centric mindset to ensure the e-commerce platform aligns with user expectations and needs